The Drug Coupon Conundrum

Coupons have been around since the late 1800s. Coca-Cola was the first to offer them, but they didn’t come in a glossy magazine in the Sunday paper. The soda supergiant began dispensing hand-written tickets for a free pop in 1894. According to Coupon Sherpa, by 1913 an estimated 1 in 9 Americans had received a free Coke for a total of 8.5 million free drinks. Coca-Cola is now one of the most well-known brands in the world and enjoys 50 percent market penetration. continue reading →